The Sidemen Charity Match returns on April 18, 2026, at Wembley Stadium, featuring Sidemen and internet stars to raise funds for Brightside and M7 Education.
The event matters because it blends online influencer culture with traditional sport, drawing millions of viewers and channeling that attention into charitable giving. Proceeds will support Brightside, which provides mental‑health services, and M7 Education, which expands digital learning in underserved regions.
The line‑up pairs the seven‑member Sidemen crew against a squad of global internet personalities, including Logan Paul, iShowSpeed, ChrisMD, and Marlon. Organisers said the matchup is designed to be entertaining rather than competitive, giving fans a chance to see their favorite creators play football in a stadium setting.
The seventh installment of the match will be staged at Wembley Stadium in London[2]—the iconic venue underscores the event’s growing mainstream appeal. The draft video, released on March 22, 2026[6], runs one hour, nine minutes[5] and offers a preview of team formations, commentator assignments, and pre‑match hype.
Ticket sales, sponsorship deals, and a live‑stream partnership are expected to generate a substantial sum for the two charities. While exact figures have not been disclosed, previous editions have raised tens of thousands of pounds, and the expanded roster of high‑profile guests suggests a larger total this year.
Fans can watch the match live on multiple platforms, including YouTube and Twitch, where the Sidemen’s own channel will host a simulcast. The multi‑platform strategy aims to capture both the creators’ subscriber bases and traditional football audiences, amplifying the charitable impact.
What this means: The Sidemen Charity Match illustrates how digital creators are leveraging their massive followings to support social causes, blurring the line between entertainment and philanthropy. By securing a world‑class venue and partnering with established charities, the event signals a shift toward more organized, high‑visibility fundraising efforts within the influencer ecosystem.
“Proceeds will benefit Brightside and M7 Education.”
The Sidemen Charity Match illustrates how digital creators are leveraging their massive followings to support social causes, blurring the line between entertainment and philanthropy. By securing a world‑class venue and partnering with established charities, the event signals a shift toward more organized, high‑visibility fundraising efforts within the influencer ecosystem.
