Author Simon May proposes a philosophical approach to conquering procrastination in his book *Jump!* [1].

May’s work challenges the conventional focus on efficiency by examining the emotional and psychological drivers behind why people avoid tasks. By reframing procrastination not as a failure of will but as a response to internal fears, the book seeks to provide a remedy for those trapped in high-pressure professional environments.

In an interview with Holly Newson, May said the drive for productivity often masks deeper anxieties. He identified a paradox where individuals fear both career failure and "career success" [1]. This tension can lead to a paralysis that standard time-management tools fail to address.

May also critiqued the systemic pressures of the modern professional world. He said, “The ‘cult of work’ forces us onto” a productivity treadmill that prioritizes constant output over meaningful engagement [1]. This cycle creates a culture where the only acceptable state is one of constant motion.

Beyond fear, the author explored the role of boredom. Rather than viewing boredom as a void to be filled with more work, May suggests it can serve as a wake-up call. He argues that boredom acts as a signal that a person may be on the wrong path—an indicator that it is time to step off the treadmill and re-evaluate their direction.

Published in 2025 [1], *Jump!* moves away from tactical advice and instead probes the philosophy of action. May suggests that understanding the "why" behind avoidance is more effective than simply trying to force a level of discipline that ignores the human psyche.

“The ‘cult of work’ forces us onto” a productivity treadmill

May's perspective shifts the conversation on procrastination from a behavioral problem to a philosophical one. By framing the 'productivity treadmill' as a systemic issue rather than an individual failing, the work suggests that the solution to burnout and avoidance lies in questioning the values of the modern workplace rather than optimizing personal schedules.