Slayyyter has released a new single titled "Brand New Chanel$" accompanied by a music video the artist directed herself [1].
The release serves as a strategic expansion of the singer's current creative era. By pairing a new visual and sonic offering with a major tour and album launch, the artist is maximizing her visibility across multiple media platforms simultaneously.
The anthemic track follows the singer's recent album, "Wor$t Girl in America" [1]. This release coincides with the official launch of the album and the commencement of the WOR$T GIRL IN THE WORLD TOUR [1], [2].
As part of the tour's rollout, the singer has scheduled three hometown shows [2]. These performances are intended to anchor the tour's start and promote the new single to her core audience.
Slayyyter said the release of the song and the self-directed video happened "today" in a statement provided to BroadwayWorld [3]. The project marks a shift toward more creative control for the singer, who handled the direction of the accompanying visuals.
The "Brand New Chanel$" project is designed to bridge the gap between the studio recordings of the "Wor$t Girl in America" album and the live experience of the upcoming tour dates [2].
“"The anthemic track follows the singer's recent album, Wor$t Girl in America."”
The simultaneous launch of a self-directed video, a new single, an album, and a world tour indicates a comprehensive branding push. By taking the director's chair for the music video, Slayyyter is asserting greater artistic autonomy and aligning her visual identity with the 'worst girl' persona established in her latest album.
