Snoop Dogg and his son Cordell Broadus will appear in a new free mission for Hitman: World of Assassination [1], [2].
This collaboration brings a high-profile celebrity presence to the stealth-action franchise, leveraging a cannabis-themed storyline to expand the game's current content roadmap [1], [5].
The mission, titled "The Herbalist," launches on Aug. 27, 2026 [2], [4]. Players can access the content for free [2] until it concludes on Sept. 26, 2026 [4].
In the game, Snoop Dogg provides both his voice and likeness to play a character named Dr. Cyrus Cane, described by IO Interactive as an eccentric entrepreneur [3]. The mission takes place on the Haven Island location [3].
"It's definitely an honour to step into a franchise as legendary as 'Hitman'," Snoop Dogg said [1].
IO Interactive developed the mission to introduce a humorous narrative into the game world [1], [5]. By featuring the rapper and his son, the developer aims to attract a broader audience to the title during this limited window.
“"It's definitely an honour to step into a franchise as legendary as 'Hitman'."”
The inclusion of Snoop Dogg as an 'Elusive Target' follows a long-standing Hitman tradition of creating time-limited, high-stakes missions to drive player urgency. By partnering with a global icon for a free update, IO Interactive is utilizing celebrity marketing to maintain the game's longevity and player engagement long after its initial release.
