Journalist and writer Sonsoles Ónega delivered the opening speech for the San Isidro 2026 [1] festivities on May 7, 2026 [2].
The address highlights the growing tension between Madrid's cultural appeal and the socio-economic reality of its residents. By using a high-profile public platform to address gentrification, Ónega brought a political edge to a traditional celebration.
Speaking from the balcony of the Casa de la Villa in Madrid, Ónega was accompanied by Mayor José Luis Martínez-Almeida [1]. While she praised the city and described Madrid as having a "mano tendida" and "alma de mujer" [3], she used her position as the pregonera to voice the frustrations of those priced out of the city [1].
Ónega focused specifically on the housing crisis and the impact of gentrification on the local population. She said that the current market forces a predatory approach to securing a home in the capital.
“A mí me duele, como a todos, que haya que ser buitre y no paloma para vivir aquí,” Ónega said [1].
The phrase, contrasting the "vulture" with the "dove," served as a critique of the aggressive real estate environment in Madrid. Despite these criticisms, Ónega expressed affection for the city's inclusive nature, noting that even political separatists find a place in the capital [1].
The event took place on Thursday, with reports of the speech appearing in major outlets on May 8, 2026 [1]. The speech aimed to balance the celebratory spirit of the San Isidro festivities with a call for attention toward the city's most pressing urban struggles [1].
““A mí me duele, como a todos, que haya que ser buitre y no paloma para vivir aquí.””
The use of the 'pregón'—a traditionally ceremonial announcement—to critique housing policy indicates a shift in how public figures in Spain are utilizing cultural milestones to address systemic urban issues. By contrasting the city's welcoming image with the 'vulture' nature of its housing market, Ónega highlighted the disconnect between Madrid's global branding and the lived experience of its working-class residents.
