Sony Pictures Television has acquired a majority stake in 32 Flavors, the production company behind several high-profile reality television series [1], [2].
This acquisition signals a strategic push by Sony to expand its unscripted programming division. By absorbing a company known for producing viral, high-drama content, the studio aims to enter a new era of reality TV production and increase its footprint in the non-scripted market [1], [4].
Founded in 2023 [1], 32 Flavors is led by producer Alex Baskin. The company has become a central player in the Bravo ecosystem, producing the hit series "Vanderpump Rules" and "The Valley" [1], [3]. Some reports also link the company to the production of "Real Housewives of Beverly Hills" [2].
The deal was announced Monday, May 18, 2026 [2]. The acquisition is headquartered out of Sony Pictures Television's studio operations in Culver City, California [2].
While the financial terms of the majority stake were not disclosed, the move allows Sony to leverage Baskin's expertise in the reality genre. The studio is looking to diversify its portfolio beyond traditional scripted dramas, and comedies, to capture the growing audience for unscripted content [1], [4].
Sony's entry into the controlling ownership of a specialized reality house suggests a broader industry trend where major studios are securing the pipelines of niche, high-engagement content. This shift ensures that the studio has direct influence over the development and distribution of franchises that generate significant social media traction and viewership [1].
“Sony Pictures Television has acquired a majority stake in 32 Flavors”
This acquisition reflects a shift in studio strategy toward owning the production infrastructure of 'appointment viewing' reality TV. By controlling a company like 32 Flavors, Sony reduces its reliance on external production houses and gains a foothold in the highly lucrative unscripted market, which often provides higher margins and more consistent viewership than high-budget scripted series.
