Sony has released the Bravia 9 II True RGB TV featuring a massive 115-inch screen [1, 2].
The launch represents an effort to bring professional-grade monitor quality and superior color performance into residential home-theater environments [2, 4]. By targeting high-end AV enthusiasts, Sony aims to compete with other RGB TVs that offer wide viewing angles and advanced anti-reflection technology [5].
Sony first announced the True RGB TV range on April 7, 2026 [3]. This flagship rollout includes the Bravia 9 II and the Bravia 7 II, alongside various updates and refreshes to the broader Sony television lineup [6].
The 115-inch Bravia 9 II model carries a price tag of $31,000 [1]. This positioning places the device in the ultra-premium segment of the consumer electronics market, where the focus is on color accuracy and scale rather than mass-market affordability.
John Archer, writing for Forbes, said the Bravia 9 II True RGB TVs are finally here along with full details on what Sony hopes will make them a hit with AV fans [7]. Archer said the release includes the Bravia 7 II and several other product refreshes [6].
Ty Pendlebury of CNET said the Bravia 9 II and Bravia 7 II take on other RGB TVs that boast wider viewing angles and better anti-reflection [5]. The True RGB branding is central to the marketing of these flagship LED TVs, emphasizing a shift toward professional-grade color reproduction for the home [3].
“The Bravia 9 II True RGB TVs are finally here”
The introduction of a $31,000 consumer television signals a growing market for 'prosumer' home cinema equipment. By bridging the gap between commercial digital signage and home entertainment, Sony is betting that high-net-worth enthusiasts will pay a significant premium for professional-grade color accuracy and extreme screen dimensions.
