Sony has launched its first True RGB LED-backlit Bravia televisions, introducing the Bravia 7 II and the flagship Bravia 9 II [1].
This technology represents a shift in how high-end displays produce color. By using separate red, green, and blue LEDs for backlighting, Sony reduces the reliance on traditional color filters to achieve a wider color gamut and brighter High Dynamic Range (HDR) performance [2, 4].
Two new RGB TV series were announced [3]. The development took place at Sony's TV headquarters in Tokyo, Japan [5]. The company designed the systems to deliver a more vibrant picture by isolating the primary colors at the backlight level, a move intended to bring professional-grade performance to consumer living rooms [2, 4].
Industry reviewers recently gained access to the hardware in Tokyo. "Sony proved that its long-gestating debut premium RGB LED TV is finally nearly here by giving me an hour alone in a dark room with one," said John Archer of Forbes [2].
Other testers noted the potential for these sets to disrupt the current market hierarchy. A reviewer from TechRadar said, "I saw Sony's first 'True RGB' TV in action compared to a studio monitor and Sony's best OLED TV — and based on early measurements, Sony might finally bring reference HDR performance to your home" [4].
Staff from eCoustics also confirmed they spent time with the units in Tokyo, saying that the True RGB TVs are nearly here [5]. The flagship Bravia 9 II is positioned as the top-tier model in this new lineup, emphasizing the company's push toward reference-level accuracy in home cinema [2].
“Sony might finally bring reference HDR performance to your home.”
The introduction of True RGB backlighting is an attempt to bridge the gap between professional studio monitors and consumer televisions. By moving the color generation process to the backlight itself, Sony is challenging the dominance of OLEDs in color accuracy and brightness, potentially redefining the standard for HDR content delivery in the home.
