Sony Music Entertainment India Pvt. Ltd. has released the official music video for the song “Yaqeen” on its YouTube channel.

The release introduces a new inspirational track to the public, focusing on themes of courage and self-belief. This contribution to the contemporary music scene highlights the collaboration between several key creative professionals in the Indian music industry.

Composer and music producer Arpit Mehta led the production of the track, which features lyrics written by Gunjan Hariramani. The song is performed by singer Tushar Joshi. The audio copyright for the production is listed as 2026 [1].

The song’s lyrics emphasize a message of hope, stating that life will become colorful and beautiful again when one possesses courage and faith in oneself. This thematic focus positions the track as an aspirational piece of media intended for a wide audience.

While some digital listings may associate the release with other media, the music video is a standalone production. For instance, the comedy-drama series “Who’s Your Gynac? Season 2” began streaming for free exclusively on Amazon MX Player on May 22, 2026 [2]. That series features Saba Azad as Dr. Vidushi, but it remains a separate entity from the “Yaqeen” music video production.

Sony Music India continues to utilize YouTube as a primary distribution hub for its digital content. The release of “Yaqeen” follows the label's ongoing strategy of diversifying its portfolio of inspirational and melodic content for the digital era.

“Zindagi phir banegi rangeen aur haseen, jab aayega thoda hausla aur khud par yaqeen!”

The release of 'Yaqeen' demonstrates Sony Music India's strategy of producing standalone, theme-driven digital content to capture the inspirational music market. By separating the track from other simultaneous entertainment releases, such as the 'Who’s Your Gynac?' series, the label maintains a distinct identity for its musical intellectual property while leveraging high-traffic platforms like YouTube for distribution.