South Korean tech startups are offering AI-generated videos that simulate deceased relatives for grieving families [1, 2, 3].
This technology allows bereaved individuals to interact with a digital version of a lost loved one, potentially altering the psychological process of mourning. While some find the experience comforting, the practice introduces complex ethical and legal questions regarding digital consent and the nature of grief.
These services utilize a small set of photos, voice samples, and a provided script to create short, realistic videos [1, 2, 3]. The AI analyzes the visual and auditory data to mimic the appearance and tone of the deceased, allowing them to appear as if they are speaking directly to the living [2].
The rise of these memorial videos in South Korea reflects a broader trend of integrating artificial intelligence into the most intimate aspects of human life. Startups marketing these tools said the videos provide a way for families to find closure or maintain a connection with those who died [1, 3].
However, the practice is not without controversy. Critics said that recreating a person without their prior consent is a violation of dignity. There are also concerns that relying on AI simulations may prevent individuals from accepting the reality of death, a necessary step in the healing process [1, 3].
Legal frameworks in South Korea have not yet fully addressed the ownership of a deceased person's likeness or voice. As the technology becomes more accessible, the gap between technical capability and legal regulation continues to widen [2].
“AI-generated videos simulate deceased relatives using a few photos, voice samples, and a script”
The emergence of 'grief tech' in South Korea signals a shift in how society manages death, moving toward a model of digital persistence. By blurring the line between memory and simulation, these tools may redefine the boundaries of consent and the psychological standards for healthy mourning in the AI era.


