Daily Farm and Nongshim Cheonsim launched a nationwide discount project for agricultural-livestock products and daily necessities to lower consumer costs [1].
The initiative arrives as high inflation continues to increase the cost of grocery baskets for South Korean households. By reducing prices during the traditional May “Family Month,” the organizers aim to protect farmer income, and promote the consumption of domestic goods [1].
The special discount event runs from April 23 to May 20, 2024 [1]. The program is designed to alleviate the financial pressure on families during a period typically associated with increased spending on gifts and gatherings.
Consumers can access these discounts at Hanaro Mart stores across the country [1]. The project also extends to the Nonghyup online mall and various material-sales sites to ensure broader accessibility for shoppers [1].
Organizers said the project targets a variety of essential items, including livestock products and everyday necessities [1]. The strategy focuses on stabilizing the cost of living by bridging the gap between producers and consumers through direct price interventions.
By leveraging the Hanaro Mart network, the project ensures that discounted domestic produce reaches a wide demographic [1]. This approach is intended to support the agricultural sector by maintaining steady demand despite economic volatility.
“A special discount project for agricultural-livestock products and daily necessities aimed at easing price concerns.”
This campaign reflects a strategic effort by South Korean agricultural distributors to stabilize domestic food prices during a high-demand seasonal window. By coordinating discounts across both physical stores and digital platforms, the organizers are attempting to mitigate the impact of inflation on the middle class while preventing a surplus of domestic produce that could crash farmer pricing.
