South Korea's Culture Ministry and the Korean Film Council will distribute 2.25 million movie-ticket discount coupons starting Wednesday, May 13, 2024 [1], [2].
The initiative aims to encourage citizens to return to theaters and provide critical support to the national cultural sector. By lowering the barrier to entry for cinema-goers, the government hopes to stimulate demand for domestic and international films.
Each coupon provides a discount of 6,000 won per ticket [1]. To ensure a broad distribution of the benefits, the government has limited the offer to two coupons per person [1].
These vouchers will be usable at several of the country's major cinema chains. Eligible venues include CGV, Lotte Cinema, Megabox, and Cine Q [1], [2].
The program is a joint effort between the Culture Ministry and the Korean Film Council (KOFIC) [1], [2]. The scale of the distribution, reaching 2.25 million coupons [2], represents a significant push to revitalize the theatrical experience across the country.
Officials said the move is designed to support the broader cultural ecosystem. While some reports described the volume as over two million coupons [1], government data specifies the total at 2.25 million [2].
“The government will distribute 2.25 million movie-ticket discount coupons.”
This government-funded subsidy indicates a strategic effort to counteract the decline in cinema attendance. By targeting a large volume of consumers with a specific price reduction, South Korea is attempting to shift consumer behavior back toward traditional theaters to sustain the economic viability of the film industry.
