Retailers in South Korea are keeping their shop doors open while running air conditioning to attract customers during an ongoing heat wave [1].
This practice highlights the tension between commercial interests and energy efficiency during periods of extreme weather. By creating a visible and tangible cooling effect at the entrance, shop owners hope to lure pedestrians into their stores despite the oppressive heat.
The strategy involves setting air conditioning units to high power to compensate for the loss of cooled air through open doorways [1]. While this method may increase immediate foot traffic, it creates a significant energy drain as the cooling systems must work harder to maintain internal temperatures.
Local shop owners have adopted this approach to ensure that potential customers feel an immediate relief from the outdoor temperatures the moment they approach the storefront [1]. This tactic is being used across various retail sectors to maintain business viability during the peak of the August heat.
Observers said that the practice is a response to the extreme conditions currently affecting the region [1]. The decision to keep doors open serves as a physical advertisement of the comfort available inside the establishment.
“Retailers are running air conditioning with open entrances to draw in customers.”
The trend of 'open-door cooling' reflects a desperate attempt by small businesses to maintain revenue during climate extremes. However, it creates a feedback loop where increased energy consumption for cooling can contribute to the urban heat island effect, potentially exacerbating the very heat waves these business owners are struggling to mitigate.
