Southwest Airlines is offering new credit card customers the opportunity to earn up to 90,000 Rapid Rewards points through a limited-time promotion [1], [2].
This incentive targets travelers planning summer vacations, providing a significant boost in loyalty points to lower the cost of flights. By attracting new cardholders during a peak travel window, the airline seeks to increase its active customer base and encourage immediate spending on its network.
The offer allows eligible applicants to earn up to 90,000 points [1], [2]. These points can be used to book flights across the U.S. and other destinations served by the carrier. The promotion is specifically designed for those who have not previously held the associated credit cards.
There are conflicting reports regarding the exact availability of the bonus. Some sources said the bonus is available through July 1, 2024 [3]. However, other reports said the offer is no longer available [2].
Other related promotions associated with the Rapid Rewards program have been noted to run through June 5, 2024 [1]. These varying deadlines suggest a tiered rollout of incentives intended to capture different segments of the market before the height of the summer travel season.
Applicants typically must meet specific spending requirements within a set timeframe after account opening to unlock the full point bonus. This strategy ensures that new users integrate the card into their regular spending habits, creating long-term loyalty beyond a single vacation trip.
“Earn up to 90,000 Rapid Rewards points”
This promotion reflects a broader industry trend where airlines use high-value sign-up bonuses to secure customer loyalty during high-demand seasons. By offering a substantial point reward, Southwest is attempting to lock in travelers who might otherwise choose competitors, while simultaneously increasing the number of revolving credit accounts tied to its ecosystem.
