Spanish content creator Aniol Güell produces videos showcasing Mexican street food from a neighborhood taquería in southern Mexico City [1, 2].
Güell, known online as "TacoTíos," has built a significant digital following by bridging the cultural gap between Spain and Mexico through gastronomy. His work highlights the accessibility and appeal of traditional street food to a global Spanish-speaking audience [1, 2].
Operating primarily out of Tacos Charly, Güell films his content within the establishment to capture the authentic atmosphere of the local eatery [1, 2]. A typical filming session at the taquería lasts approximately one hour and 30 minutes [1]. These videos are shared across Instagram and other social platforms, where he has amassed almost 800,000 followers [2].
Güell began creating this specific gastronomic content in Mexico about four years ago [2]. His transition into food media was driven by a personal passion for Mexican cuisine and a desire to share that enthusiasm with others [1, 2].
By focusing on a single location like Tacos Charly, Güell provides a consistent backdrop for his viewers, an approach that emphasizes the relationship between the creator and the local business [1, 2]. This method of storytelling focuses on the sensory experience of the food and the environment of the south of Mexico City [1, 2].
“Aniol Güell has amassed almost 800,000 followers on Instagram.”
The success of TacoTíos illustrates the growing influence of 'niche' gastronomic tourism on social media. By focusing on a specific local establishment rather than broad travel guides, creators can build high-trust communities based on authenticity and repeated exposure to a single cultural touchstone.
