Spider-Man: Brand New Day set a record for U.S. preview earnings on Thursday, July 31, 2026, generating between $72 million [1] and $74.5 million [2].
This surge in early ticket sales indicates a massive return for the character and suggests the film could rewrite the history of the domestic box office. The momentum follows strong fan anticipation and the return of Tom Holland to the lead role [3], [4].
Midday updates on Friday showed the film's opening-day gross exceeding $167 million [5]. These early figures place the movie on a trajectory to challenge the current opening-weekend record held by Avengers: Endgame, which earned $360 million [6].
Industry projections for the full opening total currently range between $180 million and $190 million [7]. This performance reflects an unprecedented level of advance-ticket sales that outpaced previous entries in the franchise [4].
On a global scale, the film is expected to reach an opening weekend of $932 million [8]. The record-breaking preview numbers signal a high level of urgency among audiences to see the film on the first possible day, a trend that typically boosts overall weekend totals.
Sony and Marvel Studios have capitalized on the character's popularity to drive this record-breaking start [3]. The film's trajectory suggests that the Spider-Man brand remains one of the most potent draws in the global cinematic market [4].
“Spider-Man: Brand New Day set a record for U.S. preview earnings on Thursday”
The record-breaking preview numbers for Spider-Man: Brand New Day demonstrate the enduring commercial power of the Marvel Cinematic Universe's most popular street-level hero. By challenging the Avengers: Endgame record, the film proves that standalone character films can now achieve the same scale of event-cinema as massive ensemble crossovers, shifting how studios may approach future franchise tentpoles.
