Spider-Man: Brand New Day earned $72 million [1] in preview screenings on Friday, setting a new record for the Marvel Cinematic Universe.
This performance signals a massive resurgence in theater attendance for the franchise and puts the film on a trajectory to challenge the most successful domestic openings in cinema history.
The film is currently projected to earn between $195 million [3] and close to $200 million [4] during its opening weekend in the U.S. This surge in ticket sales follows high anticipation for the continuation of the MCU narrative, a demand reflected in the record-breaking preview numbers.
These preview earnings of $72 million [1] surpass the previous domestic record of $60 million [2] held by Avengers: Endgame. The film is playing in approximately 4,300 theaters [5] across the U.S. as of its July 31, 2026 [6] release.
Industry analysts said the growth is due to strong fan enthusiasm. The scale of the opening is expected to place the movie among the biggest domestic opening weekends ever recorded, provided the momentum continues through Sunday.
“Spider-Man: Brand New Day earned $72 million in preview screenings on Friday”
The record-breaking preview numbers indicate that the Spider-Man brand remains one of the most potent draws in global entertainment. By surpassing the preview record of Avengers: Endgame, the film demonstrates that standalone character entries can now rival the scale of ensemble 'event' movies, potentially shifting how studios prioritize individual hero narratives over massive crossover films to drive revenue.
