The film "Spider-Man: Brand New Day" earned a record $72 million [1] in North American preview ticket sales on Thursday, July 31, 2026 [2].
This milestone indicates an unprecedented level of audience demand for the franchise and suggests a potentially historic opening weekend. The result signals that the combination of fan anticipation and strategic marketing has successfully mobilized a massive domestic audience.
The movie stars Tom Holland and Zendaya, with an appearance by Jon Bernthal [3]. The Thursday night previews provided the film with a significant early lead in the domestic market, pushing total sales beyond previous industry benchmarks [4].
This figure surpasses the previous preview record of $60 million [1], which was set by "Avengers: Endgame" in 2019 [5]. The jump in revenue represents a substantial increase in early ticket adoption compared to the previous high-water mark for the Marvel Cinematic Universe.
Industry analysts said the surge is due to strong fan anticipation and the effectiveness of the film's marketing campaign [5]. The high volume of preview sales often serves as a leading indicator for the total opening weekend gross in the U.S. market [2].
As the film enters its full release cycle, the record-breaking start places it in a rare tier of cinematic events. The performance of "Spider-Man: Brand New Day" reflects the enduring popularity of the character and the specific appeal of the current cast [3].
“The film "Spider-Man: Brand New Day" earned a record $72 million in North American preview ticket sales.”
The surpassing of the 'Avengers: Endgame' preview record suggests that Spider-Man has become the primary driver of theatrical attendance for the MCU. By beating a record held since 2019, the film demonstrates that the domestic market is still capable of producing massive, event-style cinema growth despite the rise of streaming platforms.
