Sportsnet is premiering the first episode of its documentary series, "Blue Jays Way," this Sunday at 7 p.m. ET [1].

The production marks a significant cultural milestone for Canadian baseball by documenting the evolution of the franchise over half a century. It aims to preserve the legacy of the team's impact on the city of Toronto.

The series covers 50 seasons [1] of Major League Baseball in Toronto. Viewers can watch the premiere on Sportsnet and Sportsnet+ in Canada. The broadcast is scheduled for 7 p.m. ET or 4 p.m. PT [1], though it may air 10 minutes after the conclusion of the Blue Jays-Padres game [1].

"This is a celebration of the history of baseball in Toronto," Jeff Blair said.

The documentary utilizes a wide lens to examine the growth of the sport in Canada. The production team intends to highlight the intersection of athlete performance, and fan culture across different eras.

"We’re looking back at some incredible moments and players from across five decades of Blue Jays baseball," Kevin Barker said.

The series is described as a deep dive into the heart of what makes the franchise special. By analyzing five decades of play, the program tracks the transition of the team from its inception to its current standing in the league.

Because the premiere is tied to a live sporting event, the exact start time depends on the length of the preceding game. This scheduling ensures that the target audience remains tuned in following the live action on the field.

“"This is a celebration of the history of baseball in Toronto,"”

The launch of 'Blue Jays Way' coincides with the franchise's 50-season milestone, serving as both a marketing tool for the current team and a historical archive. By linking the premiere to a live game, Sportsnet is leveraging immediate viewership to drive engagement for its long-form storytelling content.