Morgan Norwood said consumers should use mobile coupon apps and local deals to reduce the cost of household staples [1].
These strategies aim to help households manage the financial pressure of rising grocery and gas prices. As the cost of living increases, finding ways to lower the price of everyday necessities has become a priority for many families.
Norwood said to use a method known as stacking savings. This process involves combining multiple discounts on a single item to maximize the total reduction in price [1]. By utilizing digital tools, shoppers can find overlapping offers that apply to the same product [2].
Mobile coupon apps have changed how consumers interact with retailers. These platforms allow users to clip digital coupons, and track store-specific promotions in real time [1]. When these digital offers are paired with local deals or store sales, the final price at the register is lower [2].
This approach is not limited to food. Norwood said similar tactics can be applied to gas purchases to offset volatile fuel prices [1]. The goal is to create a layered system of savings that protects the consumer's overall budget.
Navigating these tools requires a shift in shopping habits. Norwood said consumers are encouraged to plan their trips around the available digital offers rather than buying items on impulse [1]. This strategic planning ensures that the most expensive staples are purchased when the highest number of discounts are available [2].
“Combine multiple discounts on a single item to maximize the total reduction in price.”
The shift toward 'stacking' reflects a broader trend of consumers using technology to combat inflation. As traditional sales become less frequent or less impactful, the reliance on app-based, personalized discounts allows households to maintain their purchasing power through active digital management.
