Starbucks Corporation and Alsea renewed a strategic licensing agreement in May 2026 to operate stores in Mexico, Latin America, and Europe [1, 2].

The renewal secures the operational future of the coffee chain in one of its most critical markets. By extending the partnership, both companies aim to capitalize on regional growth and strengthen the supply chain through direct support of local coffee producers.

The new agreement lasts for 20 years, extending the partnership until 2046 [1]. Under this framework, the companies have set a target to reach 1,000 Starbucks locations across Mexico [3]. This milestone is expected to be achieved within 2026 [4].

Beyond store growth, the alliance focuses on the sustainability of the coffee industry. The companies intend to support Mexican coffee producers by providing technical assistance, and donating plants [1, 3]. This initiative is designed to stabilize production and improve quality for the local growers who supply the network.

The partnership has spanned two decades, and the latest renewal is intended to consolidate that long-term relationship [1]. A Starbucks spokesperson said the agreement ratifies the trust the company has in the capacity of Alsea [2].

The Director General of Starbucks said, "Valoramos profundamente nuestra sólida alianza" [1]. The agreement ensures that Alsea continues to manage the complex logistics and operational requirements of the brand across its designated territories [2].

“The partnership aims to reach 1,000 stores in Mexico by 2026.”

This long-term extension indicates that Starbucks views Mexico as a primary growth engine for its global strategy. By securing a deal through 2046 and targeting 1,000 stores, the company is betting on the resilience of the Mexican middle class and the scalability of Alsea's operational model. Furthermore, the emphasis on technical assistance for farmers suggests a strategic move to vertically integrate and secure its supply chain against climate and economic volatility.