US Startups Focus on Offline Experiences to Combat Phone Usage

Brynn Putnam is raising money for Board, a U.S. startup creating in-person games and social experiences to reduce phone usage ^[1].

This movement represents a shift away from the prevailing trend of screen-heavy digital products. By prioritizing physical interaction and tactile technology, these ventures aim to provide a tangible alternative to the constant connectivity of modern smartphones.

Putnam, who also founded Mirror, is promoting the use of DIY "cyberdeck" computers ^[1]. Unlike traditional smartphones or laptops, these custom-built machines are designed to encourage users to spend more time offline ^[1]. The project emphasizes a hands-on approach to computing that separates the utility of a device from the addictive nature of social media feeds.

Board organizes physical gaming events to foster real-world connections ^[1]. The startup seeks to build a community centered on shared activities that do not require a digital interface. This approach targets a growing demographic of users who feel overwhelmed by the current state of the creator economy and digital saturation.

These initiatives emerge during a period of intense AI-driven fundraising ^[1]. While many startups are currently rushing to integrate artificial intelligence into every possible application, Putnam is pivoting toward the physical world. The goal is to counter the frenzy of AI development by offering products that require presence and attention in the physical realm ^[1].

By focusing on the "offline" experience, Board and the cyberdeck movement challenge the assumption that technological progress must always lead to more screen time. The strategy relies on the belief that people are increasingly seeking ways to disconnect from the digital noise, and reclaim their social lives ^[1].