Stellantis CEO Antonio Filosa said the Citroën 2CV will return as a small, affordable electric vehicle for the European market.
The move represents a strategic effort to capture budget-conscious consumers as Europe transitions toward electric mobility. By reviving one of the most recognizable names in automotive history, Stellantis aims to maintain market share against lower-cost competitors.
Detailed plans for the initiative were presented on May 21, 2026 [1], followed by an official presentation on May 22, 2026 [2]. The new 2CV is designed to be a low-cost entry point into the electric vehicle market, with a target price of less than 15,000 euros [3].
This project is part of a larger strategic profitability plan for the company. Stellantis has announced an investment of 60 billion euros [4] to modernize its operations, and product lineup. Filosa said the company is focusing on a diverse portfolio that balances specialized vehicles with mass-market accessibility.
The company currently manages 14 different brands [5]. This breadth of portfolio allows Stellantis to target various consumer segments simultaneously, ranging from high-end luxury to the ultra-affordable sector occupied by the upcoming 2CV.
The strategy involves a commitment to the European market through a blend of nostalgic design and modern propulsion. This approach is intended to lower the barrier to entry for electric vehicle adoption across the continent.
“The new 2CV is designed to be a low-cost entry point into the electric vehicle market.”
The revival of the 2CV is a defensive and offensive maneuver against the influx of cheap electric vehicles from Chinese manufacturers. By pricing a branded, recognizable vehicle under 15,000 euros, Stellantis is attempting to democratize EV ownership while leveraging brand heritage to ensure consumer loyalty in a volatile economic climate.
