Strava is offering its members a free subscription to the Runna training app for completing a five-kilometer run on Wednesday [1], [2].
The promotion encourages users to maintain active lifestyles while integrating the Runna platform into the Strava ecosystem. This move comes as Strava prepares for an upcoming acquisition of the training app [1], [2].
To qualify for the incentive, members must record a run of five kilometers [1] on June 3, 2025 [1]. The offer is available to Strava users worldwide, with no reported geographic restrictions on who can participate [1], [2].
Runna provides specialized training plans designed to help runners improve their pace and endurance. By tying the subscription to a specific physical achievement—the 5K run—Strava is leveraging its community-driven model to drive user adoption of the new tool [1], [2].
The initiative aligns with Strava's broader strategy of expanding its suite of fitness tools. By offering a tangible reward for a common distance, the company aims to increase engagement during the transition period leading up to the acquisition [1], [2].
Users can track their progress through the Strava interface, which will validate the distance completed before granting the Runna subscription [1].
“Members who complete a five-kilometer run on Wednesday will receive a free subscription to the Runna training app.”
This promotion serves as a strategic onboarding mechanism for Runna users. By requiring a 5K run for eligibility, Strava ensures that the free subscriptions are distributed to active users who are most likely to find value in a dedicated training app, thereby increasing the long-term retention rate following the acquisition.
