South Korean boy band Stray Kids released the music video for their pre-release single “Run It” and announced an upcoming world tour.
The announcement signals a major strategic push for the group as they prepare to launch a new project and return to global stages. This comeback is designed to build momentum for their next musical era and expand their international reach.
“Run It” serves as the first track from the group's forthcoming EP, titled “This & That” [1]. The music video for the single debuted on the official YouTube channel of Stray Kids [2]. The track is also available for streaming and purchase via iTunes, Apple Music, and Spotify [2].
Reports on the timing of the announcement vary slightly across sources. Some reports indicated the news surfaced on June 21, 2026 [3], while the official announcement was said to have occurred on June 22, 2026, at midnight KST [1].
The group is using the pre-release single to promote “This & That” and establish a foundation for the world tour [1], [3]. By releasing a high-visibility music video ahead of the full EP, the group aims to engage their global fanbase before the official album drop.
This rollout follows a pattern of high-impact digital releases designed to maximize visibility across streaming platforms. The integration of a world tour announcement with the music video release ensures that the group captures the attention of both casual listeners and dedicated fans simultaneously.
““Run It” serves as the first track from the group's forthcoming EP, titled “This & That””
The simultaneous launch of a pre-release single, a full EP announcement, and a world tour indicates a coordinated global marketing strategy. By layering these reveals, Stray Kids is leveraging digital streaming metrics to drive ticket demand for their live performances, reinforcing their position in the competitive global K-pop market.
