South Korean boy band Stray Kids released a comeback trailer for their upcoming project "THIS & THAT" on the group's official YouTube channel [1].
The release marks the beginning of a promotional cycle for one of the most prominent acts in global music. By opening pre-save links and debuting surreal visuals, the group is building momentum for a broader commercial rollout that includes both new music and live performances.
The trailer debuted July 8, 2024, at 00:00 KST [2]. This video serves as the primary catalyst for the comeback countdown, signaling to a global fanbase that the group is returning to active promotion after a period of preparation [2].
Beyond the immediate release of the trailer, the group is preparing for a larger return in August 2024 [3]. This return is expected to include the launch of a new album, and the announcement of details regarding a world tour [3].
Stray Kids has utilized its official YouTube channel to host the trailer, ensuring maximum visibility for the "THIS & THAT" teaser [1]. The surreal nature of the visuals is intended to set the thematic tone for the upcoming era, bridging the gap between the trailer's debut and the full album release next month [2].
The group's strategy combines digital engagement through pre-save links with high-production visual teasers to maintain audience interest [1]. This phased approach allows the group to scale anticipation before the August album launch and subsequent tour dates are finalized [3].
“Stray Kids released a comeback trailer for their upcoming project "THIS & THAT"”
The coordinated release of a trailer and pre-save links indicates a strategic push to maximize first-week streaming numbers for the August album. By linking the music release to a world tour, the group is leveraging its digital momentum to drive physical ticket sales and global touring revenue.
