South Korean boy band Stray Kids released a mashup video on July 8 to preview songs from their upcoming EP, "THIS & THAT" [1].

The release marks the beginning of the promotional countdown for the group's latest musical project. By utilizing a surreal comeback trailer, the group aims to build anticipation among a global fanbase before the full project arrives in August.

The mashup video premiered at midnight KST on July 8 [1]. It serves as a teaser for the upcoming EP, which includes the single "Run It" [2, 3]. The video was published on the group's official YouTube channel and promoted through JYP Entertainment's social media accounts [4, 1].

While some reports have listed different titles for the upcoming project, the promotional video focuses on the material for "THIS & THAT" [1]. This EP is scheduled for release on Aug. 7 at 1 p.m. KST [1].

The group continues to use high-concept visual trailers to bridge the gap between album cycles. This strategy allows the group to showcase snippets of multiple tracks simultaneously, creating a sonic palette for the new era, before the official launch date.

JYP Entertainment has coordinated the rollout to ensure a steady stream of content leading up to the August deadline. The "Run It" single is a primary focus of this current promotional window [2, 3].

“Stray Kids released a mashup video on July 8 to preview songs from their upcoming EP”

The use of a mashup trailer is a strategic move to maximize engagement by teasing multiple songs at once. By anchoring the promotion to a specific date in August, Stray Kids and JYP Entertainment are leveraging a coordinated countdown to drive pre-save numbers and streaming momentum for the "THIS & THAT" EP.