South Korean boy band Stray Kids will release a new album titled "THIS & THAT" on Aug. 7, 2026 [1].
The announcement marks a significant expansion of the group's global footprint as they build upon the success of their previous "dominATE" world tour [2]. By pairing a new studio project with an extensive travel schedule, the group aims to solidify its position in the international music market.
To signal the beginning of this era, the group released a surreal comeback trailer on July 8, 2026, at midnight KST [3]. The trailer serves as the official countdown to the album's arrival and the start of the group's next promotional cycle.
The accompanying world tour, titled "RUN IT," is scheduled to kick off during the summer of 2026 [1]. The tour will begin in South Korea, where the group is slated to perform five concerts in Seoul [4]. These initial shows will set the stage for a broader international itinerary that spans several years.
While the tour begins this summer, the group's long-term scheduling is already taking shape. A stop in Singapore is currently planned for 2027 [4]. This timeline suggests a multi-year commitment to the "RUN IT" cycle, allowing the group to reach diverse global audiences over an extended period.
JYP Entertainment has integrated the album release and tour launch to maximize the promotional impact of the new music [2]. The strategy follows a pattern of high-frequency releases, and large-scale touring common among top-tier K-pop acts to maintain fan engagement across different continents.
“Stray Kids will release a new album titled "THIS & THAT" on August 7, 2026”
The synchronization of a new album release with a multi-year world tour demonstrates Stray Kids' strategy to transition from regional success to a permanent global presence. By scheduling dates as far out as 2027, the group is treating the "RUN IT" tour as a long-term brand extension rather than a standard promotional circuit.
