Only two new car models sold in the United States still offer a CD player, and both are manufactured by Subaru [1].
The availability of this legacy hardware highlights a rare holdout in an industry that has almost entirely transitioned to digital streaming and Bluetooth connectivity. While most automakers have removed physical disc drives to save space and reduce costs, Subaru continues to cater to a niche segment of consumers who prefer physical media.
The optional feature is available on the 2026 Subaru WRX and the 2026 Subaru Ascent [2]. Both models provide a single-disc player mounted in the center console [3]. This option allows drivers to play compact discs in an era where the format has become nearly obsolete in consumer electronics.
Most other vehicle manufacturers have discontinued the technology in favor of integrated software and smartphone mirroring. The shift toward digital-only interiors has accelerated as manufacturers prioritize larger screens and minimalist dashboards. By maintaining this option, Subaru remains the sole automaker providing the hardware in the U.S. market [1].
The decision to keep the CD player as an optional accessory suggests a strategy of targeting traditionalist buyers or those with extensive physical music collections. Though the industry trend is clear, these two models ensure that the format remains viable for new car buyers this year [2].
“Only two new car models sold in the United States still offer a CD player, and both are manufactured by Subaru.”
The disappearance of the CD player marks the final stage of the automotive industry's transition from physical to digital media. By being the last brand to offer the hardware, Subaru is capturing a specific, dwindling demographic of 'analog' consumers, though the rarity of the feature suggests that physical media is no longer a significant driver of sales volume for the broader market.
