Dr. Subhash Chandra, founder of the Zee Group, has launched the third season [1] of "SACH: The Subhash Chandra Show."
The program aims to provide mentorship to youth and professionals facing personal or business hurdles. By positioning a veteran media mogul as a guide, the series attempts to bridge the gap between established corporate leadership and emerging entrepreneurs.
The show premiered June 28, 2026 [1], across several platforms. Viewers can access the content via Zee News, Zee5, and other Zee Group networks [2]. The production is based in New Delhi [2].
Central to this season is the introduction of the "Sarathi" portal. In this role, Chandra acts as an online mentor, a term derived from the Sanskrit word for charioteer or guide. This digital interface allows participants to seek specific advice on navigating professional roadblocks.
"If you find yourself stuck at any juncture in life or business, I am here to be your 'Sarthi'," Chandra said [3].
The initiative focuses on actionable guidance for those who feel stalled in their careers. The Zee Media network intends for the show to be more than a broadcast, treating it as a tool for professional development.
"We are thrilled to bring back SACH Season 3, offering mentorship through our Sarathi portal," a ZEE Media spokesperson said [4].
Chandra, a former Rajya Sabha member, brings a combination of political and business experience to the series [5]. The third season continues the franchise's goal of simplifying complex business concepts for a general audience, while providing a direct line of communication between the mentor and the viewer.
“"If you find yourself stuck at any juncture in life or business, I am here to be your 'Sarthi'."”
The launch of SACH Season 3 signals a shift in traditional media broadcasting toward interactive mentorship. By integrating a dedicated portal with a televised show, Zee Media is attempting to monetize and formalize the 'expert-guided' content trend, moving from passive viewership to active professional coaching.
