Dr. Subhash Chandra is returning to Zee News for the third season [1] of his show, “SACH: The Subhash Chandra Show.”
The program aims to bridge the gap between experienced leadership and emerging professionals. By positioning Dr. Chandra as a mentor, the network seeks to provide actionable guidance for viewers facing professional stagnation or personal hurdles.
Season 3 premiered on June 28, 2024 [2], and is available across the Zee Group network, including the Zee5 digital platform [3]. The show is headquartered in New Delhi, India [4]. In this iteration, Dr. Chandra takes on the role of a “Sararthi,” a term referring to a charioteer or guide, to act as an online mentor for his audience.
“If you find yourself stuck at any juncture in life or business, I am here to be your ‘Saarathi’,” Chandra said [5].
The series focuses on mentorship and guidance for youth and business professionals [6]. The network intends for the show to serve as a resource for those navigating the complexities of modern career growth, and entrepreneurship.
Zee Media said the journey of the show began with questions, dreams, and genuine conversations with the youth [7]. The current season continues this trend by bringing fresh mentorship content to the network's diverse viewer base [8].
Dr. Chandra, the founder of the Zee Group and a former member of the Rajya Sabha, utilizes his background in media and politics to address the challenges facing the next generation of Indian leaders [9].
““If you find yourself stuck at any juncture in life or business, I am here to be your ‘Saarathi’.””
The relaunch of SACH leverages the personal brand of Dr. Subhash Chandra to pivot Zee News toward educational and mentorship-driven content. By targeting the youth and business demographics, the network is attempting to move beyond traditional news reporting to establish a relationship-based guidance platform, reflecting a broader trend in media where high-profile executives transition into 'mentor' roles to maintain influence and audience engagement.
