Speech coach Susie Ashfield said scientists should care less about how they appear during conference talks, funding pitches, and networking events [1].
This shift in mindset is intended to help researchers communicate more naturally and confidently. By reducing the pressure to perform perfectly, speakers can avoid the common pitfalls that hinder the delivery of complex information to diverse audiences.
Ashfield shared these insights during the second episode [2] of a Nature podcast series focusing on six books regarding the scientific workplace [1]. The discussion centers on the themes of her book, "Just F**king Say It," which is scheduled for publication in 2025 [1].
According to Ashfield, the primary goal is to free speakers from the "curse of knowledge" [1]. This phenomenon occurs when an expert assumes their audience has the same background knowledge as they do, often leading the speaker to over-explain or use jargon that obscures the main point [1].
Ashfield said that when scientists become overly concerned with their image or the perceived professionalism of their delivery, they often move away from authentic communication. This tension can create a barrier between the researcher and the listener, making the information harder to digest.
By prioritizing the message over the manner of delivery, scientists can engage more effectively in high-stakes environments. Ashfield said that a more relaxed approach allows the speaker's natural personality to emerge, which typically increases the clarity and impact of the scientific data being presented [1].
“Scientists should care less about how they appear during conference talks, funding pitches, and networking events.”
The 'curse of knowledge' is a recognized cognitive bias where experts struggle to imagine what it is like not to know something. By advocating for a reduction in performance anxiety, Ashfield is proposing a behavioral shift to bridge the gap between specialized academic research and accessible public or professional communication.
