Taylor Swift announced she will release an original song titled "I Knew It, I Knew You" for the Toy Story 5 soundtrack [1].
The collaboration marks a high-profile intersection between one of the world's most successful musical artists and a flagship Disney/Pixar franchise. This partnership is expected to drive significant attention to the film's promotional cycle.
Swift shared the news via her Instagram account on June 1, 2024 [2]. In the post, she wrote, "It's a *Toy* Story" [2]. The new track is scheduled for release on June 5, 2024 [3].
The song arrives shortly before the movie hits theaters. Toy Story 5 is set to open on June 19, 2024 [3].
Swift expressed a lifelong connection to the series that motivated the project. "I've always dreamed of getting to write for these characters who I've adored since I was a five year old kid watching the first Toy Story movie," Swift said [4].
To coincide with the announcement, collector's edition CDs were made available for pre-order at a price of $3.99 for a 48-hour window [3].
“"I've always dreamed of getting to write for these characters who I've adored since I was a 5 year old kid"”
This collaboration leverages Swift's massive global fanbase to bolster the marketing for the fifth installment of the Toy Story franchise. By releasing the single two weeks before the film's premiere, Disney and Pixar are utilizing a strategic 'lead-in' period to generate organic social media momentum and streaming revenue before the theatrical launch.
