Yuya Tegoshi said that the tendency to shun new or casual fans in sports and entertainment hinders the growth of those industries [1].
This perspective addresses a common tension in sports culture where long-term supporters sometimes dismiss "niwaka" fans—those who only show interest during major events. By challenging this gatekeeping, Tegoshi argues for a more inclusive environment to expand the reach of the game.
In an interview video released June 7 as part of a Google project supporting Japanese soccer, the singer and former soccer caster discussed the social dynamics of fandom [1]. He said that there is a prevailing atmosphere in soccer and various other sports where casual fans are viewed with skepticism or avoided [2].
Tegoshi said that this exclusionary behavior is counterproductive because every dedicated supporter started as a beginner [2]. He said that the priority should be introducing the sport to as many people as possible to encourage more viewers [2].
According to Tegoshi, the expansion of the fan base is essential for the continued development of the sport [1]. He said that welcoming newcomers is the only way to ensure the long-term health of the entertainment and athletic sectors [1].
"But everyone thinks they are a casual fan at first," Tegoshi said [2].
He said that the most important goal is to let people get to know soccer and to have as many people as possible watch the matches [2].
“Everyone thinks they are a casual fan at first.”
Tegoshi's comments highlight a strategic shift toward 'inclusive fandom' to maximize commercial and cultural growth. By framing the 'niwaka' or casual fan as a necessary precursor to the lifelong supporter, he argues that gatekeeping creates a barrier to entry that limits the economic and social potential of professional sports in Japan.
