Telegram announced that Toncoin will be rebranded to its original name, Gram, sparking a significant increase in the token's market value.
The move signals a strategic shift for the messaging platform as it reintegrates a blockchain project it once abandoned. By reclaiming the original identity of the token, Telegram aims to consolidate its influence over The Open Network ecosystem.
Following the announcement, the price of the token rose between 10% [2, 4] and 15% [1] within 24 hours [3]. Reports on the exact scale of the rally varied, with some sources citing a rise of more than 13% [3], while others noted a rally of around 10% [2].
Pavel Durov, the CEO of Telegram, framed the rebranding as a return to the project's foundations. "We are returning to our roots — and starting a new chapter," Durov said.
The rebranding follows years of regulatory uncertainty that previously distanced the platform from the project. The Open Network was originally developed by Telegram before the company stepped away from the initiative. Now, the platform is taking the reins of the network again to implement the original branding plan.
Market analysts observed the price jump as a direct reaction to the news. The shift to Gram is intended to align the currency with the initial vision Telegram had for its integrated blockchain economy.
“"We are returning to our roots — and starting a new chapter."”
The return to the 'Gram' branding represents more than a name change; it is an attempt by Telegram to regain direct control over its financial infrastructure. By pivoting back to its original vision after a period of regulatory conflict, the company is betting that a unified brand identity will drive higher adoption among its massive user base and stabilize the token's long-term utility.
