Telemundo has launched "Somos Más," the official Spanish-language anthem for its coverage of the 2026 FIFA World Cup [1].
The anthem serves as a unifying cultural symbol for the Latino community as the tournament approaches. By centering the voice of this demographic, the network aims to reflect the diverse identity of the fans across the host regions.
The song premiered in Miami during the Billboard Latin Music Awards in 2025 [4]. The performance featured a collaboration between several prominent artists, including Carlos Vives, Emilia, Wisin, and Xavi [1]. This high-profile debut was designed to build momentum for the upcoming sporting event.
The 2026 FIFA World Cup will be hosted by three countries: the U.S., Mexico, and Canada [3]. Telemundo's coverage of the tournament will air in Spanish across the U.S. and Puerto Rico [5].
Network representatives said the song is intended to celebrate the community's voice and provide a cohesive musical identity for the broadcasts. The collaboration brings together different styles of Latin music to mirror the breadth of the region's influence, a strategy intended to resonate with a wide audience of football fans.
As the official anthem, "Somos Más" will be integrated into the promotional campaigns and live broadcasts leading up to the tournament. The network intends for the music to accompany the narrative of the games, linking the athletic competition with the cultural vibrancy of the Latino population [2].
“"Somos Más" is the official Spanish-language anthem for Telemundo’s coverage of the 2026 FIFA World Cup.”
The launch of a dedicated Spanish-language anthem highlights the strategic importance of the Latino market for broadcasters during the 2026 World Cup. Because the tournament is hosted across North America, including Mexico and the U.S., the demand for culturally specific content is at a peak. By partnering with a diverse group of artists, Telemundo is positioning itself not just as a sports broadcaster, but as a cultural curator for the Spanish-speaking diaspora.
