That's No Moon has revealed its debut title, Crossfire, a narrative-driven single-player game designed to evolve the cover-shooter genre [1, 3].

The project represents a significant gamble on a specific gameplay style. By focusing on a genre that has remained largely stagnant, the studio is attempting to introduce new technology and narrative tension to a formula that may be divisive for some players [3, 5].

Founded by industry veterans from Naughty Dog, Infinity Ward, and EA, That's No Moon unveiled the title during Geoff Keighley’s Summer Game Fest 2024 [1, 2, 4]. The game is currently in development for Windows PC, PlayStation 5, and Xbox Series X [1, 2].

While some sources describe the title as a cover-shooter, other reports classify Crossfire as an action-adventure game [3, 6]. Despite these differing genre labels, the studio's goal remains the modernization of the cover-based combat system.

"Crossfire is going to be a divisive game. The team behind it knows that and they're okay with it," GameSpot said [3].

The studio has substantial financial backing to support its ambitions. In 2021, Smilegate invested $100 million, approximately ₩114.6 billion at the time, into That's No Moon [7].

This investment provided the runway for the veteran developers to establish their own studio and build a title intended to push the boundaries of traditional shooting mechanics [7].

"Crossfire is going to be a divisive game."

The entry of a studio staffed by AAA veterans from Naughty Dog and Infinity Ward suggests a high-production approach to a niche genre. By securing a $100 million investment from Smilegate, That's No Moon has the resources to implement experimental mechanics that larger, risk-averse publishers might avoid, potentially shifting how cover-based combat is handled in future action titles.