Tim Hortons held its annual Camp Day in Barrie on July 15, 2024, to raise money for underserved youth [3].
The event provides critical funding for the Tim Hortons Foundation Camps, which focus on helping youth develop leadership skills. By leveraging its retail footprint, the company transforms daily coffee purchases into educational opportunities for children who lack access to traditional camp experiences.
During the event, 100% of sales from both hot and iced coffee are donated to the Tim Hortons Foundation Camps [1]. While some reports previously specified only hot coffee, current data indicates both formats are included in the donation total [1].
The initiative has a long history of philanthropic reach. Since 1991, Camp Day has raised over $275 million for youth programs [2]. These funds allow the foundation to operate camps that serve as hubs for personal growth, and mentorship.
In Barrie, the event saw local participation across various Tim Hortons locations. The foundation uses the proceeds to ensure that financial barriers do not prevent underserved youth from attending these specialized camps.
This annual drive relies on the high volume of coffee consumers to generate significant capital for the foundation. By dedicating a single day of total revenue from its primary product, the company creates a concentrated burst of funding that supports year-round programming for the youth it serves.
“100% of sales from both hot and iced coffee are donated to the Tim Hortons Foundation Camps”
The scale of Camp Day demonstrates a corporate social responsibility model that converts routine consumer behavior into a high-impact funding mechanism. By donating 100% of a core product's revenue, Tim Hortons maximizes the visibility of its foundation while utilizing its massive infrastructure to secure millions in non-profit funding without requiring direct individual donations from customers.
