TKO Group Holdings and the Arizona Sports & Events Alliance have signed a multi-year agreement to host premier combat sports and entertainment events in Arizona.
The deal represents a strategic expansion of TKO's live-event portfolio, bringing high-profile audiences and athletic competition to the U.S. Southwest. By partnering with a regional alliance, the company aims to streamline the logistics of staging multiple marquee properties in a single state.
Under the terms of the agreement, the organizations will stage seven events [1]. These events will span a variety of TKO-managed properties, including the UFC, WWE, PBR, and Zuffa Boxing [3]. The partnership is designed to bring a diverse range of sports-entertainment offerings to Arizona audiences, from professional wrestling to mixed martial arts, and boxing.
The agreement will remain in effect over a three-year period beginning in 2026 [2]. This timeline allows TKO to establish a consistent presence in the region while leveraging the Arizona Sports & Events Alliance's local infrastructure and promotional capabilities [3].
Officials said the goal is to bring marquee events to the state to expand the reach of their respective brands [1]. The collaboration focuses on utilizing Arizona's venues to support the growth of Zuffa Boxing and the continued dominance of the UFC and WWE in the live entertainment market [2].
“The organizations will stage seven events”
This partnership signals TKO Group Holdings' intent to diversify its geographic footprint by securing long-term regional hubs. By bundling multiple brands—UFC, WWE, PBR, and Zuffa Boxing—into a single state-level agreement, TKO can maximize operational efficiency and create a predictable schedule for live events in a growing sports market.
