Artear and TN launched the morning program “HOY COMO SIEMPRE” on May 11, 2026, as part of the new Aura streaming platform [1].
The launch represents a strategic shift for the network to capture digital-native viewers. By integrating a streaming-first approach, the company aims to expand its reach beyond traditional cable television through a combination of YouTube and web-based access [2].
The program is hosted by Eddie Fitte, Sofi Kotler, Pablo Brunetto, and Fer Vigo [1]. The show focuses on providing a mix of information and conversation to help viewers start their day [1]. This content strategy is designed to appeal to newer demographics while maintaining a commitment to a federal perspective, ensuring coverage extends across different regions [1].
“Queremos que Aura sea un espacio donde la gente pueda comenzar su día con información y buena conversación,” Fitte said [1].
The platform serves as a hub for current events, analysis, and entertainment [1]. According to the network, the goal is to offer varied content that supports the audience's morning routine through a modern delivery system [1].
“Este canal combina actualidad, análisis y entretenimiento, pensado para nuevas audiencias y con un compromiso federal,” Flor Ferrero said [1].
Access to Aura is provided via the TN website and YouTube, allowing the network to leverage existing social ecosystems to drive traffic to their proprietary streaming environment [2].
““Queremos que Aura sea un espacio donde la gente pueda comenzar su día con información y buena conversación.””
The creation of Aura signals a transition toward a hybrid media model where traditional news organizations integrate streaming as a primary distribution channel. By focusing on a 'federal' approach and targeting new audiences, TN is attempting to mitigate the decline of linear television viewership by migrating its brand identity into the digital space.
