Togethxr is launching a weekly podcast titled “Everyone Watches Women’s Sports” in partnership with iHeartMedia [1].

The move signals an effort to institutionalize the growing visibility of female athletes by securing a major distribution network. As interest in women's athletics reaches new peaks, dedicated media platforms are expanding to capture and sustain this audience growth.

The podcast is scheduled to debut in June 2024 [1]. It will be distributed through iHeartMedia’s podcast network and will be available on all major streaming platforms [1].

Togethxr, a sports media company co-founded by Jessica Robertson, designed the series to highlight the current state of the industry. The company said that women’s sports have never been bigger [1].

Robertson said, "We want to amplify women’s sports every day and give them the platform they deserve" [1].

The partnership leverages iHeartMedia's infrastructure to ensure the content reaches a global audience. By moving into the podcasting space, Togethxr aims to provide a consistent stream of storytelling that focuses on the achievements, and challenges of women in sports [1].

This initiative follows a broader trend of specialized media companies targeting underserved demographics in the sports world. The weekly format allows the creators to respond to real-time events in various leagues and tournaments throughout the year [1].

“Women’s sports have never been bigger.”

The collaboration between Togethxr and iHeartMedia reflects the commercialization of the 'women's sports boom.' By moving from social-first content to a structured podcast network, the company is attempting to convert viral interest into a sustainable, long-form media business that can attract larger advertisers and a more loyal listener base.