The annual Hozuki Market opened at Senso-ji Temple in Taito Ward, Tokyo, on July 9 and 10 [1].
The event preserves a tradition dating back to the Edo period, where visitors purchase ground cherries, known as hozuki, as lucky charms. The dates are particularly significant because they are referred to as "46,000 days" [1], a period believed to grant a lifetime of blessings to those who visit the temple.
Stalls featuring traditional yoshizu bamboo screens lined the temple grounds, where vendors used rhythmic chants to attract shoppers [1]. The market saw a significant presence of international tourists alongside lifelong Tokyo residents who have attended the event since childhood [1].
Despite the summer heat, visitors expressed a desire to experience the seasonal tradition. One visitor said, "I was hesitant about coming because of the heat, but I wanted to enjoy this summer tradition" [1].
Others focused on the aesthetic appeal of the red berries. A first-time buyer said, "I just bought one for the first time and it is nice. I want to display it in my home immediately because it is cute" [1].
Local attendees noted the event's role in maintaining cultural continuity. One attendee, born and raised in Tokyo, said they had visited the market many times since childhood after being brought by their father [1].
The market's focus on the 46,000-day blessing [1] continues to make it a primary summer destination for those seeking spiritual merit, and cultural immersion in the heart of Asakusa [1].
“The dates are particularly significant because they are referred to as "46,000 days."”
The Hozuki Market serves as a critical intersection of spiritual belief and cultural tourism in Tokyo. By linking the physical act of purchasing ground cherries to the '46,000 days' belief, the event transforms a seasonal market into a pilgrimage. The high volume of foreign tourists suggests that these traditional Edo-period customs remain a primary draw for Japan's tourism industry, blending religious folklore with commercial activity.
