Actor Tom Holland said his partner Zendaya inspired the launch of a new non-alcoholic shandy line for his Bero beverage brand [1, 2].
The move highlights a growing trend in the beverage industry toward alcohol-free alternatives, leveraging celebrity influence to reach health-conscious consumers.
During an interview with Forbes, Holland said that the development of the non-alcoholic drinks was a direct result of his relationship [1, 2]. He said that because Zendaya does not drink alcohol, he was prompted to create a sophisticated alternative that she could enjoy [1, 2].
"Zendaya inspired me to create a non-alcoholic shandy for Bero," Holland said [1].
Bero has expanded its offerings to include these shandies to cater to a wider demographic of drinkers who prefer low- or no-alcohol options. The actor's venture into the beverage market follows his high-profile acting career, merging his personal life with his business interests — a strategy common among modern entertainers.
Holland's decision to integrate his partner's preferences into his business model reflects a shift in how celebrity brands are developed. By focusing on inclusivity and wellness, the Bero line aims to provide an option for those who wish to participate in social drinking culture without consuming alcohol [1, 2].
The announcement was reported in May 2024, marking a specific direction for the Bero brand as it seeks to grow its market share in the non-alcoholic sector [1, 2].
“"Zendaya inspired me to create a non-alcoholic shandy for Bero."”
This venture signals the continued expansion of the 'sober-curious' movement within the luxury and celebrity-backed beverage markets. By explicitly linking the product to Zendaya's lifestyle, Holland is positioning Bero not just as a drink, but as a wellness-aligned brand that appeals to a younger, more health-conscious generation of consumers who are increasingly eschewing traditional alcohol.
