Tony Gilroy accepted a Peabody Award for the second season of the series "Andor" and urged the Star Wars franchise to remain ambitious [1].

Gilroy's comments highlight a tension between maintaining the established formula of a massive commercial property and pursuing the creative risks that defined the critical success of "Andor."

Speaking during the Peabody Awards ceremony on June 1, 2024, Gilroy addressed the future of the cinematic universe [1]. He said that the franchise should continue to push boundaries in its storytelling approach [2].

"I like to think that they’ll stay ambitious," Gilroy said [1].

The Peabody Award recognizes excellence in storytelling, and the honor for the second season of "Andor" underscores the show's departure from traditional Star Wars tropes. By focusing on the bureaucratic and political machinery of the Empire, the series shifted the focus from Jedi mysticism to the grounded realities of rebellion [1].

Gilroy's call for ambition suggests that the franchise's longevity depends on its willingness to experiment with different genres, and tones [2]. He did not specify which future projects he was referring to, but his remarks emphasized a desire for the brand to avoid stagnation [1].

The creator and director of the series has long championed a more mature, serialized approach to the Star Wars mythos — a strategy that has resonated with both critics and audiences [2].

"I like to think that they’ll stay ambitious."

The recognition of 'Andor' by the Peabody Awards validates a shift toward prestige television within the Star Wars ecosystem. By advocating for ambition, Gilroy is signaling that the franchise's health depends on diversifying its narrative styles rather than relying solely on nostalgia or existing character archetypes.