The Toronto Tempo are beginning their inaugural season as the first WNBA franchise based in Canada [1].
This expansion marks a significant milestone for women's professional sports in Canada. By moving outside the U.S. border, the WNBA is tapping into a new international market to grow the visibility and reach of women's basketball.
Led by team president Teresa Resch, the franchise is slated to tip-off in May 2024 [2]. The launch represents a strategic shift for the league as it seeks to establish a global footprint. Resch said she has reflected on the early excitement surrounding the team's identity and the public's reaction to the brand.
"To see a random person wearing your jersey, that was pretty cool," Resch said [3].
The team's roster includes notable talent, such as former Gonzaga forward Yvonne Ejim. Ejim is set to become the third Gonzaga alum to appear in a WNBA game [4]. Her presence on the roster highlights the team's effort to blend collegiate success with professional ambition as they enter the league.
Local fans in Toronto, Ontario, have awaited the arrival of a professional women's team to call their own [1]. The arrival of the Tempo is expected to provide a new platform for Canadian athletes and inspire a broader demographic of players across the country.
The WNBA's decision to expand into Toronto follows a period of increased interest in the women's game. By establishing a presence in Canada, the league is not only expanding its viewership but also creating a hub for basketball in North America that transcends national boundaries, a move that aligns with the league's long-term growth objectives.
“The Toronto Tempo are beginning their inaugural season as the first WNBA franchise based in Canada.”
The establishment of the Toronto Tempo signals the WNBA's transition from a domestic American league to an international brand. By leveraging Canada's strong basketball culture, the league is diversifying its revenue streams and talent pool, potentially paving the way for further global expansion into other markets.





