TotalPass CEO Felipe Calbucci said the company selects partner gyms based on data-driven mapping of supply and demand rather than favoritism [1].
This clarification comes as the company faces accusations of giving preferential treatment to Smart Fit. The partnership criteria are central to how TotalPass maintains its network of fitness providers and ensures user access across different regions.
Speaking on the program "É Negócio" aired by CNN Brasil, Calbucci addressed the specific claims regarding the relationship between the two entities [1]. He said that the company does not provide any special advantages to Smart Fit when determining which gyms to include in its service [1].
Calbucci explained that the selection process is rooted in analytics. "Mapeamos oferta e demanda das academias," Calbucci said [1].
The CEO indicated that the company's primary objective is to align the available gym infrastructure with the needs of its user base. By utilizing this mapping approach, the firm aims to optimize the distribution of facilities to meet consumer demand efficiently [1].
This public response is intended to reassure other potential gym partners and current users that the selection process remains objective. The company continues to leverage data to expand its footprint while denying that any single partner receives an unfair market advantage through the platform [1].
“"Mapeamos oferta e demanda das academias."”
The denial suggests that TotalPass is attempting to protect its reputation as an objective aggregator in the fitness market. If the company were perceived as a vehicle for a specific gym chain, it could struggle to recruit independent gym partners who fear being sidelined by a dominant competitor.
