Toyo Suisan will raise prices on approximately 195 fresh and chilled noodle products starting July 1 [1].

These adjustments reflect the ongoing pressure on food producers to maintain margins amid volatile supply chain costs. Because these products are household staples in Japan, the price hikes directly impact daily consumer spending across the country.

The company said the price increases range from approximately 8% to 14% [1]. Specific examples include the Maruchan Yakisoba three-serving pack, which will rise from 370 yen to 415 yen, excluding tax [1]. Additionally, the Hokkaido wheat tama-udon three-serving pack will increase from 262 yen to 291 yen, excluding tax [1].

According to the company, the move is driven by the soaring costs of raw materials and logistics [1]. This is the first major price revision for these items since the previous adjustment in April 2023 [1].

While the company specifies 195 affected items [1], other reports suggest a broader trend of price increases across the food sector, with some estimates mentioning over 2,000 items across various categories [2]. Some of these broader industry increases have been characterized as small increments of 10 to 20 yen per item [2].

Toyo Suisan products are sold primarily through supermarkets and other retail stores throughout Japan. The company said that while the official date for the price change is July 1, the new pricing will be implemented starting with deliveries made in October [1].

"The cause is the soaring cost of raw materials and logistics," said a representative from the ANNnewsCH report [1].

“The company will raise prices on approximately 195 fresh and chilled noodle products”

This price hike signals that the inflationary pressure on Japanese food producers remains acute three years after the 2023 adjustments. By targeting chilled and fresh products—which have shorter shelf lives and higher logistics requirements—Toyo Suisan is reacting to the specific volatility of cold-chain transportation and agricultural raw materials. The gap between the July announcement and the October implementation suggests a phased transition to avoid sudden retail shocks.