Trading Central and TMX Datalinx launched the TC Corporate Calendar on Thursday to provide brokers with timely corporate event information [1].

The tool aims to improve how brokerage firms interact with their clients by integrating critical dates into the trading experience. By providing a centralized source of truth for corporate events, the companies intend to help brokers keep users on their platforms longer.

Based in Paris and Ottawa, Ontario, the two companies developed the calendar to address the need for better investor enablement [1]. The system is designed to help brokers expand their share of wallet by offering more comprehensive data tools to their users [1].

"TC Corporate Calendar empowers brokers to increase engagement, drive platform stickiness, and expand share of wallet by integrating timely corporate events," Trading Central said [1].

The collaboration leverages TMX Datalinx's data capabilities to ensure the information provided to brokers is robust and accurate. This integration allows brokerage clients to refine their investor engagement strategies through a streamlined interface [1].

Trading Central said the collaboration with TMX Datalinx provides a robust solution for brokerage clients looking to enhance their engagement strategies [1]. The launch marks a strategic move to modernize the delivery of corporate data in the brokerage sector.

“"TC Corporate Calendar empowers brokers to increase engagement, drive platform stickiness, and expand share of wallet"”

The launch of the TC Corporate Calendar reflects a broader trend in the fintech industry toward 'platform stickiness,' where brokers integrate a wide array of analytical tools to prevent users from switching to competitors. By automating the delivery of corporate event data, brokers can reduce the friction investors face when tracking earnings or dividends, potentially increasing trading frequency and user retention.