South Korean boy band TREASURE performed a live show in Kanagawa, Japan, as part of its "PULSE ON" world tour.
This performance marks a key stop in the group's effort to expand its global reach and promote new music through a series of international dates. The tour serves as a primary vehicle for the group to engage with its growing fanbase across Asia and beyond.
YG Entertainment said the "PULSE ON" tour was announced Sept. 29, 2025 [1]. The tour is scheduled to span the 2025-26 period [1], featuring various stops designed to showcase the group's latest discography. The Kanagawa event included a live performance of the Japanese version of the song "음 (MMM)".
The group's presence in Japan underscores the strategic importance of the Japanese market for K-pop acts. By releasing localized versions of its tracks, such as the Japanese version of "MMM", TREASURE aims to deepen its connection with local listeners.
The tour's logistical scale reflects the group's current trajectory within the industry. YG Entertainment said this world tour is a central component of the group's promotional cycle for the current era. The Kanagawa show follows the initial tour roadmap established during the late 2025 announcement [1].
“TREASURE performed a live show in Kanagawa, Japan, as part of its "PULSE ON" world tour.”
The continuation of the PULSE ON tour into 2026 demonstrates YG Entertainment's commitment to the long-term global scaling of TREASURE. By prioritizing high-profile stops in Japan and utilizing language-specific song versions, the group is employing a standard K-pop growth strategy to secure a permanent foothold in the world's second-largest music market.
