Triple Green CineCapital announced a partnership with Charlie Nguyen's Chanh Phuong Films to produce a horror drama film titled “The Scourge” [1].
This move marks the first Vietnamese investment for the Singapore-based fund [1]. The partnership signals a growing trend of international capital entering Southeast Asian cinema to capitalize on local intellectual property and expanding regional markets [2].
The film is an adaptation of a Vietnamese video game of the same name [1]. The project leverages the existing popularity of the game, which has recorded more than 100,000 downloads on the Steam platform [1].
In addition to high download numbers, the game maintains a 94% positive rating on Steam [1]. This strong performance in the gaming sector provides a built-in audience for the cinematic adaptation, a strategy often used to mitigate the financial risks associated with new film launches [3].
Triple Green CineCapital is utilizing this collaboration to tap into Vietnam's growing film market [3]. By partnering with Chanh Phuong Films, the fund combines its financial resources with Charlie Nguyen's local production expertise to bring the horror drama to the screen [2].
“This move marks the first Vietnamese investment for the Singapore-based fund”
The investment reflects a strategic shift toward 'transmedia' storytelling in Southeast Asia, where successful digital assets like video games are converted into cinematic content to maximize revenue. By targeting a property with a 94% positive rating, Triple Green CineCapital is prioritizing data-backed consumer demand over traditional speculative film development.
